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Kara Olsen

Kara Olsen

Freelance Graphic Designer / Creative Director

Long Valley, NJ, US

About Me
I am a seasoned creative director and graphic designer with extensive experience in creative development and production for external and internal marketing initiatives. I specialize in brand management, graphic design, print production, creative development and team management. I successfully work independently or as part of a team to develop and implement client's marketing needs from concept to completion. I am currently freelancing from home with an interest in working remotely or on site on a part time basis.

Number of years experience : 11

Salary preference : $70,000 - $80,000

Number of people managed: Less than 5

Security clearance : No

Military experience : No

Languages : English

Skills
This member does not have any skills to display.
Work History
Ridgeway Partners LLC

Job Title: Freelance Graphic Designer

Time Frame: Aug 2007 To Aug 2008

Job Description: -Design print recruitment campaign and manage submission to:
The Economist, Financial Times, The New York Times and The Wall Street Journal
-Develop print and online global recruitment ads and manage submission to:
-The Economist, Financial Times, The Lawyer, The New York Times and The Wall Street Journal

Lehman Brothers Inc.

Job Title: Assistant Vice President Marketing - Creative Director

Time Frame: Jul 2003 To Sep 2006

Job Description: -Developed and executed the brand for Aurora Loan Services, which entailed the integration of several companies and adherence to Lehman brand standards
-Managed the design team, their work flow and payroll approval
-Managed production and designed short- and long-term projects:
Corporate Identity Book (Print and online overview versions)
E-Marketing (HTML external/internal communications/ad campaigns)
Tradeshow booth skins/signage, material packets and premiums/giveaways
Office signage (exterior/interior)
Training materials (presentations/manuals)
Company collateral (newsletters, brochures, flyers, direct mail, corporate and servicing stationery)
Presentations and print materials for executive and philanthropy events
-Built and maintained external vendor relationships and developed and managed project and print specification data
-Developed and maintained Marketing shared drives and file directories
-Managed creative timelines, deadlines and team/project workflows for designers and outside vendors
-Maintained and adhered to departmental/corporate budgets
-Managed print production for Sales tradeshow needs through Lehman’s print fulfillment centers, which resulted in saving Aurora 40% in 2005 project costs
-Maintained the graphics library and stock photography purchases
-Managed technical support for the hardware, software and design equipment within Aurora’s Corporate Marketing
-Recruited Graphic Designers, Marketing Assistants and Copywriters
-Tracked project and departmental growth

FX Solutions

Job Title: Freelance Graphic Designer

Time Frame: Apr 2008 To Jun 2008

Job Description: -Develop online marketing efforts, specifically design and brand client/product based landing page templates
-Develop written brand/design guidelines for new landing page layouts

LEADS - Leading Edge Automation Delivery Services

Job Title: Freelance Graphic Designer

Time Frame: Jul 2007 To Aug 2007

Job Description: -Managed and designed company brand/logo identity and tent fold info cards
-Developed marketing plan for future initiatives

SIB Mortgage Corp.

Job Title: Assistant Vice President Marketing - Creative Director

Time Frame: Mar 2000 To Jul 2003

Job Description: -Managed the design team and their work flow
-Managed/designed short- and long-term projects:
Corporate ad campaigns
Marketing materials for the Sales force (tradeshow packets, tradeshow booth skins, signage, direct mail, flyers, brochures, booklets)
Marketing and company presence at corporate sponsorships (signage, print materials, presentations)
Internal and external communications (Human Resources)
Training materials
Events planning (marketing materials, info packets, signage, presentations)
-Researched new vendors and hardware and software upgrades to improve departmental efficiencies, then submitted cost analyses to the VP, Corporate Marketing and CTO
-Recruited and interviewed for various departmental positions (Events Planner, Graphic Designer, Project Coordinator, Administrative Assistant)

Ivy Mortgage

Job Title: Creative Director - Senior Graphic Designer

Time Frame: Jan 1998 To Mar 2000

Job Description: -Designed Corporate Marketing materials and fulfilled creative needs:
Corporate ad campaigns
Direct mail (flyers, post cards, brochures)
Sales Marketing (“Open House” information packets for Loan Officers and Realtors – flyers, postcards, booklets, brochures)
Events and sponsorships (e.g. The Far Hills Hunt, Flemington Balloon Festival, MS Walk, company holiday parties)
-Built and maintained external vendor relationships and developed and managed project and print specification data
-Submitted daily research report and cost analyses to the VP, Corporate Marketing and CTO evaluating departmental upgrades and efficiencies

Sir Speedy

Job Title: Graphic Designer

Time Frame: Sep 1997 To Jan 1998

Job Description:

Atkinson and Pankow Associates

Job Title: Junior Graphic Designer - Marketing Assistant

Time Frame: Aug 1997 To Oct 1997

Job Description:

Paradigm Salon and Spa

Job Title: Freelance Graphic Designer

Time Frame: Aug 2007 To Oct 2007

Job Description: -Rebrand and design logo creative and business card layouts using the new company name

Certifications
HTML, XHTML and CSS
Adobe Illustrator
Adobe Photoshop
Marketing and Branding
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Derek Firth Thomas Hart Naveed  Khan Michael Firth